SEO stands for Search Engine Optimization, it is a process to optimize your web pages that its visibility increases and on Search Engine Result Page.
Internet is flooded with millions of website and many are launched every minutes, hence you much know how much competion will be there to find your place on Google.
If your customer is aware of your business he/she can directly access to your website, but if a customer who is looking to opt a service in which you deal and he even doesn’t know you then, in this case, the SEO can help you out to reach those customers.
Organic SEO v/s Paid Advertisement
Organic search engine optimization is a practice of increasing traffic to your website on a search engine results page. Google’s uses algorithms to provide you the best possible results for a query.
Organic SEO is also one of the best methods to promote your website in the long run. If your website is rated on top searches of Google, then you will be in a position to generate more traffic to your website and it results in gaining more customers for your business.
Google use programs (i.e. robots or crawlers) it follows the links from one web page to another page and extracts the contents of a web page. Hence the contents of each web page are indexed and added in search engines.
Paid Advertisement (PPC - Pay Per Click)
Google and other popular search engines offers various services to promote your businesses online. You can also opt for Google Advertisement services to promote your brand or services to reach out to potential customers quickly.